Introduction

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.nookatyou.com (the "Site"). Nook At You is committed to protecting your privacy and complying with applicable Indian data protection laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023.

By using our Site and services, you consent to the data practices described in this policy. If you do not agree with this Privacy Policy, please do not use our Site or services.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

• Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site, including Facebook Pixel, Google Analytics tracking codes, and other third-party marketing pixels.
• Session recordings: We use Microsoft Clarity and similar tools to record how you interact with our Site, including mouse movements, clicks, and scrolling behavior to improve user experience.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as "Order Information".

Communication Information: If you contact us via email, WhatsApp (+91-7358792364), or other channels, we collect the content of your communications, your contact details, and any information you choose to provide.

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information, Order Information, and Communication Information collectively.

How We Use Your Personal Information

We use the Order Information that we collect to fulfill any orders placed through the Site, including:

• Processing your payment information through our payment gateway partners Razorpay and PhonePe
• Arranging for production of your made-to-order canvas prints, framed artwork, and custom art products
• Arranging for shipping and delivery
• Providing you with invoices, order confirmations, and shipping updates
• Communicating with you about your order via email or WhatsApp
• Screening orders for potential risk or fraud
• Providing customer support and responding to your inquiries

We use the Device Information that we collect to:

• Help us screen for potential risk and fraud (in particular, your IP address)
• Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site)
• Assess the success of our marketing and advertising campaigns
• Personalize your shopping experience and show you relevant wall art and home décor products

When in line with the preferences you have shared with us, we may use your Personal Information to:

• Send you marketing communications about our products, new collections, and special offers
• Provide you with information or advertising relating to our art collections including abstract art, landscape prints, and boho wall art
• Show you targeted advertisements on Facebook, Instagram, Google, and other platforms

Sharing Your Personal Information

We share your Personal Information with third-party service providers to help us operate our business and provide services to you. These third parties are authorized to use your Personal Information only as necessary to provide services to us and are contractually obligated to keep your information confidential.

Third-party service providers we work with include:

• Shopify: Our e-commerce platform that powers our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
• Razorpay and PhonePe: Our payment gateway providers that process credit card, debit card, UPI, and net banking transactions. Both providers comply with PCI-DSS standards for secure payment processing.
• Shipping Partners: Courier and logistics companies that deliver your orders. We share your name, phone number, and shipping address with these partners to facilitate delivery.
• Google Analytics: Helps us understand how customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
• Microsoft Clarity: Session recording and analytics tool that helps us understand user behavior and improve the Site experience.
• Facebook/Meta: We use Facebook Pixel and Instagram integrations for advertising and analytics. Data is shared with Meta to show you relevant ads and measure campaign performance.
• Google Ads: We share data with Google for advertising purposes, including remarketing and conversion tracking.
• WhatsApp Business: Customer support communications via WhatsApp are subject to Meta's privacy policies.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights and prevent fraud.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Targeted Advertising and Remarketing

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This includes showing you ads for our wall art products, gallery wall sets, and custom art gifts on various platforms.

How Targeted Advertising Works:

When you visit our Site, we place cookies and pixels on your device that allow advertising partners to recognize you and show you relevant ads on other websites and social media platforms. This is known as remarketing or retargeting. For example, if you browse our abstract paintings collection but don't make a purchase, you may see ads for those products when you're on Facebook, Instagram, or other websites.

Advertising Platforms We Use:

• Facebook and Instagram Ads: We use Meta's advertising platform to reach potential customers and retarget visitors. Meta collects data about your activity on our Site through the Facebook Pixel.
• Google Ads: Including Google Search Ads, Google Shopping, YouTube Ads, and Google Display Network. Google tracks your browsing behavior to show you relevant ads.
• Google Performance Max: An automated campaign type that shows ads across Google's entire advertising network based on your interests and behavior.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Microsoft/Bing: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/

Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Order Information: When you place an order through the Site, we will maintain your Order Information for our records for a minimum of 7 years to comply with Indian tax laws and accounting requirements. You may request deletion of your information after this period by contacting us.

Marketing Data: If you have opted in to receive marketing communications, we will retain your contact information and preferences until you unsubscribe or request deletion.

Device Information: Cookies and tracking data are typically retained for 30-90 days, though some analytics data may be retained longer in aggregated, anonymized form.

Communication Records: Customer support communications via email, WhatsApp, or other channels may be retained for up to 3 years for quality assurance and dispute resolution purposes.

Your Rights Under Indian Law

Under Indian data protection laws, including the Digital Personal Data Protection Act, 2023, you have the following rights regarding your personal information:

• Right to Access: You have the right to request access to the personal information we hold about you and receive a copy of that information.
• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Erasure: You have the right to request deletion of your personal information, subject to legal retention requirements such as tax and accounting obligations.
• Right to Data Portability: You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: Where we process your personal information based on consent, you have the right to withdraw that consent at any time.
• Right to Opt-Out: You have the right to opt out of marketing communications and targeted advertising at any time.
• Right to Grievance Redressal: You have the right to lodge a complaint with us regarding our handling of your personal information.

To exercise any of these rights, please contact us at hello@nookatyou.com or +91-7358792364 (WhatsApp). We will respond to your request within 30 days as required by Indian law.

Grievance Officer: For any concerns or complaints regarding data privacy, you may contact our grievance officer K.S RAM at hello@nookatyou.com. We are committed to resolving complaints within the timelines prescribed under Indian law.

International Data Transfers

Your personal information may be transferred to and processed in countries other than India, including the United States, Canada, and other countries where our service providers operate. These countries may have data protection laws that differ from those in India.

When we transfer your personal information internationally, we take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable data protection laws. Our service providers are contractually obligated to protect your data and use it only for the purposes we specify.

Service Providers Operating Outside India:

• Shopify (Canada/United States)
• Google/YouTube (United States)
• Facebook/Meta/WhatsApp (United States)
• Microsoft/Clarity (United States)

Data Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our Site
• Secure storage of customer data on Shopify's PCI-DSS compliant servers
• Payment information processed through PCI-DSS compliant payment gateways (Razorpay and PhonePe)
• Regular security audits and updates
• Limited access to personal information on a need-to-know basis
• Employee training on data protection and security practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Data Breach Notification: In the event of a data breach that is likely to result in risk to your rights and freedoms, we will notify you and relevant authorities as required by law within 72 hours of becoming aware of the breach.

Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age. If you are under 18, please do not provide any personal information to us or make purchases from our Site.

If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to delete that information as quickly as possible. If you believe we might have any information from or about a child under 18, please contact us at hello@nookatyou.com.

Parents or legal guardians who wish to review, modify, or delete their child's personal information should contact us directly.

Do Not Track Signals

Please note that we do not alter our Site's data collection and use practices when we detect a Do Not Track signal from your browser. However, you can control cookies and tracking through your browser settings and the opt-out mechanisms described in this Privacy Policy.

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or alert you when cookies are being sent. However, if you disable cookies, some features of our Site may not function properly.

Third-Party Links and Services

Our Site may contain links to third-party websites, including social media platforms, payment gateways, and other external services. This Privacy Policy applies only to our Site and services. We are not responsible for the privacy practices of third-party websites or services.

We encourage you to read the privacy policies of any third-party websites you visit or services you use. When you click on links to third-party websites or use third-party services (such as Razorpay for payments or WhatsApp for customer support), those third parties may collect information about you according to their own privacy policies.

Email and Other Communications

Transactional Communications: We will send you communications related to your orders via email and WhatsApp, including order confirmations, payment confirmations, shipping updates, delivery notifications, and customer support responses. These are essential communications necessary to fulfill your order and cannot be opted out of.

Marketing Communications: If you opt in to receive promotional communications from us, we may send you information about our products, new collections, special offers, and other marketing content via email. These communications are optional and you can opt out at any time.

You can unsubscribe from marketing emails at any time by:

• Clicking the "unsubscribe" link at the bottom of any marketing email
• Contacting us at hello@nookatyou.com with your request to unsubscribe

Please note that even if you opt out of marketing communications, we will still send you transactional emails and WhatsApp messages related to your orders and customer support inquiries.

WhatsApp Communications: We use WhatsApp to send order updates, shipping notifications, and provide customer support. If you prefer not to receive communications via WhatsApp, please contact us at hello@nookatyou.com and we will use email for all communications instead.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes to this Privacy Policy, we will notify you by:

• Posting the updated Privacy Policy on this page with a new "Last Updated" date
• Sending an email notification to registered users (for significant changes)
• Displaying a notice on our Site homepage (for significant changes)

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our Site and services after we post changes constitutes your acceptance of those changes.

Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and serve targeted advertisements. Below is a detailed breakdown of the types of cookies we use:

Essential Cookies: These cookies are necessary for the Site to function properly. They enable core functionality such as shopping cart operations, secure login, and payment processing. You cannot opt out of these cookies without impairing Site functionality.

Analytics Cookies: We use Google Analytics, Microsoft Clarity, and other analytics tools to understand how visitors interact with our Site. These cookies collect information about page views, session duration, bounce rates, and user behavior patterns. This data is used in aggregated form to improve the Site experience.

Marketing Cookies: These cookies track your browsing activity across websites to show you relevant advertisements for our wall art products. We use Facebook Pixel, Google Ads conversion tracking, and other marketing pixels for this purpose. These cookies enable remarketing campaigns that show you ads after you leave our Site.

Preference Cookies: These cookies remember your preferences and settings, such as language preferences, currency selection, and display options.

Cookie Duration: Session cookies are deleted when you close your browser. Persistent cookies remain on your device for a set period (typically 30-365 days) or until you delete them manually.

Managing Cookies: You can control and delete cookies through your browser settings. However, blocking certain cookies may impact your ability to use some features of our Site. Instructions for managing cookies in popular browsers can be found at: www.allaboutcookies.org/manage-cookies

Legal Basis for Processing (Indian Residents)

Under the Digital Personal Data Protection Act, 2023, we process your personal information based on the following legal grounds:

• Consent: When you provide explicit consent for us to process your personal information for specific purposes, such as marketing communications or personalized advertising.
• Contract Performance: Processing is necessary to fulfill our contractual obligations to you, such as processing and delivering your custom wall art orders.
• Legal Obligation: Processing is required to comply with Indian laws, such as tax reporting, accounting requirements, and responding to lawful requests from authorities.
• Legitimate Interests: Processing is necessary for our legitimate business interests, such as fraud prevention, improving our services, and securing our systems, provided such interests do not override your fundamental rights.

You have the right to withdraw consent at any time where processing is based on consent. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

Contact Us and Complaints

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal information, please contact us:

Email: hello@nookatyou.com
WhatsApp: +91-7358792364
Grievance Officer: K.S RAM (hello@nookatyou.com)

We are committed to resolving complaints within 30 days as required under Indian data protection law. If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant Indian data protection authority once established under the Digital Personal Data Protection Act, 2023.

Business Address:
Nook At You
Chennai, Tamil Nadu, India

About Nook At You

Nook At You is an online destination for premium wall art and home décor in India. We specialize in made-to-order canvas prints, framed artwork, and art reproductions for modern living spaces.

Our collections include abstract art, landscape prints, boho wall art, minimalist designs, and gallery wall sets suitable for living room walls, bedroom wall decor, dining room wall decor, and offices. All products are professionally finished to meet high quality standards.